Proven marketing leader with 10 years driving strategic success.
Dynamic marketing leader with expertise in crafting impactful campaigns to drive brand awareness and customer engagement.
When you search for a Marketing Lead, then it should be me
bitpanda is launching the next chapter. With big sponsoring deals with FC Bayern, AC Mailand or campaigns around the NFL it is time to take Crypto from a niche to the mass market.
My extensive experience in marketing, strategic thinking, analytics, project management and leadership fits well with what bitpanda is looking for. I am enthusiastic about the opportunity to discuss how my skill set can add value to your team.
How I fit the position
Comprehensive Marketing Strategies
My expertise spans both digital and traditional channels, ensuring a balanced approach that aligns with business objectives.
Planning, execution & performance analysis
I take pride in developing teams that oversaw the entire campaign lifecycle, from planning and execution to performance analysis. The efforts have consistently optimized ROI, such as reducing CPA by 18%, while driving significant brand awareness. Through consistent messaging and innovative campaigns, I’ve ensured that each initiative not only resonates with target audiences but also contributes to sustainable brand growth.
Conduct market research
Market research is a key component of my strategy development process. I leverage tools and analyses, such as geo-lift studies, to gain valuable insights into trends, customer needs, and competitive positioning.
Build & maintain relationships with stakeholders
Collaboration is at the heart of my work. I have led a team of 35 professionals, nurturing their growth. Having experience in working for agencies, as a freelance and together with agencies ensuring seamless coordination.
Analyse & Develop
I am deeply committed to data-driven decision-making. By analyzing KPIs, I consistently identify areas for improvement and implement actionable strategies that deliver measurable results.
Manage the marketing budget effectively
Managing large budgets, such as the €15 million annual budget I oversaw, has honed my ability to allocate resources effectively. I’ve consistently achieved cost efficiencies. For example, I delivered consecutive growth exceeding 10% and improved ROI by 27%, demonstrating my ability to integrate diverse channels into cohesive, impactful campaigns.
Responsibility & accountability
I take full responsibility for the marketing strategies I develop and implement, ensuring they align with business objectives and deliver measurable outcomes. I am committed to maintaining accountability at every stage of the process, from strategy formulation to execution and performance analysis.
Budget reports and forecasts
I prioritize transparency and accountability in all aspects of budget management. By delivering detailed reports and forecasts to senior management, I ensure they have a clear understanding of expenditures and performance outcomes.
List of companies I worked for
As the Head of Digital Marketing, Alexander possesses a remarkable blend of strategic vision and hands-on expertise. His ability to lead and inspire cross-functional teams and external stakeholders has been instrumental in the development and execution of highly effective marketing campaigns.
Stephan Heilmann
Managing Director - Europe at Entain PLC
I have been working with Alex on 10+ global marketing campaigns pioneering the Red Bull TV approach to digital marketing. Alex has a ddep level of technical understand and has always delivered. I warmly recommend Alex and his shard delivery to anyone who are venturing into digital marketing.
Martin Quach
Digital Marketing Lead at Red Bull TV
Working under his leadership has been an absolute pleasure and a valuable learning experience. His strategic insights, dedication to excellence, and ability to motivate the team have been instrumental in achieving remarkable results for bwin. Alexander’s expertise in digital marketing is unmatched, and he consistently empowers his team members to reach their full potential.
Alvaro Lozano Fuentes
Head of SEO at ClickOut Media
I have had the pleasure of working with Alex for the past 3 years and can attest to his excellent strategic thinking and strong communication skills. Alex was instrumental in the launch of bwin’s King of Europe campaign. The success of this project and many others demonstrates his ability to drive premium results in the marketing field and work effectively with multiple teams and partners.
Jon Dey
VP Global Betting at Footballco
What collegues, line-managers and partners say
Thank you for considering my application. I look forward to the possibility of contributing to your success.
The best part is that following a redundancy at DAZN, I am immediately available and eager to bring my expertise to your business, helping to enhance the efficiency and effectiveness of the marketing initiatives that align with your ambitious growth goals.
A minimum of 5 years of experience in an online marketing role
I have more than 10 years of experience in digital & traditional marketing.
Proven ability to design and execute successful marketing campaigns.
I have designed & delivered successfull marketing campaigns across all business I have worked for. See this GEO-LIFT Test as an example.
Strong knowledge of digital marketing tools and platforms
I have worked experience in all big marketing tools including Google Ads, Meta ads, Snap Ads, DoubleClick and many more. Also I know how to use analtytics tools such as Appsflyer (or similar), GA4, Lookerstudio etc.
Strong understanding of the fintech industry
Coming from the gambling industry and having a deep interest in building personal wealth, I also developed a clear understanding of the fintech and especially the crypto landscape and I am sure it is now time to take it to the mass market.